Shelf Life 🍣: The unlikely resurrection of the quote post
On the U-bend popularity of the quote post, the surprising rise of the shared screenshot, and the nostalgia of low-production value content
Dear friends,
I never liked quote posts. In fact, for a long time, I recoiled every time I saw one.
To me, Instagram was always meant for the surprising and delightful visual vignette—beautiful images taken on your mobile phone with a narrative story-caption, sharing a few inches square window into your world. I wasn’t there for memes, for text overlays…